You are, you say? Great! First, you're going to need to know how engaged people are with your product. How are they using it? How much are they using it? Are they even using it?
Maybe you already have some data on product engagement, but do you know what to do with it? This ebook will show you how to convert an enormous pile of numbers into a useable format. Sales, CS, Product, Leadership — everyone can finally be on the same page about the one thing that matters: how to use data to support the revenue lifecycle.
A measure of how engaged users are with your product, complete with context so your data is actionable. The approach outlined in this ebook shows you how to score, rank and track the overall engagement of your users and accounts.
It's simplicity itself — PQLs. Moden SaaS sales teams sell to accounts that have already started using a product. Different accounts are differently engaged with the product, making product engagement one of the most valuable ways to qualify leads.
Customer success revolves around product engagement. Onboarding new users and accounts, promoting adoption of new features, identifying expansion targets, and locating at-risk accounts — it's all about product engagement. Learn how to present product engagement data in a way that's easy for your CS team to use.
Indeed! Product engagement scoring gives marketing teams access to customer information in a format that can drive referal programs, look-alike campaigns and more.